TikTok Hunger Games film

TikTok content strategy: How film marketers adopted streetwear’s playbook to make movies go viral

By Emilie McMeekan - 26 May 2025
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Posted by Emilie McMeekan in Strategy

1 year ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  How film casting directors adopted streetwear’s playbook The second Hunger Games prequel, Sunrise On The Reaping, was released in March 2025. The book sold more than 1.5 million copies worldwide in its first…

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