Strategy

TikTok content strategy: How Mumbai designer Diya Joukani became the “blueprint” for creators in 2026

By Emilie McMeekan - 18 Feb 2026

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Posted by Emilie McMeekan in Strategy

4 weeks ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth. The “blueprint” for 2026 Diya Joukani is a designer based in Mumbai who has an aesthetic and vibe with global resonance. She posts videos every other day from her neighbourhood, commuting to her…

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TikTok content strategy: How Mumbai designer Diya Joukani became the “blueprint” for creators in 2026

Posted by Emilie McMeekan in Strategy

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