Broken Planet TikTok

TikTok content strategy: How streetwear brand Broken Planet mastered contextual marketing

By Emilie McMeekan - 22 Aug 2025
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Posted by Emilie McMeekan in Strategy

8 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth.  Broken Planet’s viral strategy Streetwear brand Broken Planet’s most recent campaign had more than 1.3 million views in its first 24 hours, here. Why? The brand has been consistently building up authoritative and…

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