Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth. Gucci’s new game plan Gucci debuted its Demna Gvasalia era with a capsule collection, illustrated through framed portraits of an extended Gucci family posed by the likes of Alex Consani and Lila Moss,…
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Can influencers make Gucci cool again? How the brand is repositioning itself in a bid to raise revenue