Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth. Unique details = earned social Influencer dinners are an essential PR exercise: the flowers, the calligraphied menu, the hot venue. But how does a brand differentiate? Earlier this month, Huda Beauty launched its…
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Huda Kattan regains ownership of Huda Beauty: The true reality of acquisition for creator brands