Tiktok content strategy

TikTok content strategy: Jellycat and Selfridges win with Chip Shop Diva; Gen Z loves Gen X comedy

By Emilie McMeekan - 03 Aug 2025
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Posted by Emilie McMeekan in Strategy

10 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth.  A department store win Jellycat has teamed up with Chip Shop Diva Destiny Harold and her collaborator Mitch to promote its Amuseables range, which includes a fish pie and pop. They deliver the…

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