Tiktok content strategy

TikTok content strategy: Jellycat and Selfridges win with Chip Shop Diva; Gen Z loves Gen X comedy

By Emilie McMeekan - 03 Aug 2025
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Posted by Emilie McMeekan in Strategy

4 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth.  A department store win Jellycat has teamed up with Chip Shop Diva Destiny Harold and her collaborator Mitch to promote its Amuseables range, which includes a fish pie and pop. They deliver the…

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