Viral TikTok in June

TikTok content strategy: Jonathan Anderson’s Dior plays Kylian Mbappé to usher in a new era

By Caroline Edwards - 25 Jun 2025
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Posted by Caroline Edwards in Strategy

10 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth.  Jonathan Anderson’s Dior vision is unveiled  What do you do if you are the new creative director of a high-heritage fashion brand, and you already have a reputation for innovative social communication? And…

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