TikTok content strategy

TikTok content strategy: Madeleine White, Vogue and the case for media working with creators on big moments

By Emilie McMeekan - 18 Jul 2025
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Posted by Emilie McMeekan in Strategy

8 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth.  The case for old media working with creators Madeleine White is a British social media star based in the US who has built a huge following for her alternative fashion storytelling. She once…

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