Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth. The evolution of meet-up culture Run clubs, craft clubs, camping clubs, adventure clubs – one of the more energised corners of TikTok this year has been orientated around combatting loneliness by gathering likeminded…
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KSI’s single Holiday marks a new chapter in the evolution of the YouTuber’s brand