tiktok business strategy gu archive insights

TikTok content strategy: The macro nostalgia trend is being rebranded as “archive” to reframe products

By Emilie McMeekan - 02 Apr 2025
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Posted by Emilie McMeekan in Strategy

1 year ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  The nostalgia trend is being rebranded as “archive” The nostalgia trend cycle started five years ago. This was a pandemic and post-pandemic reflex, then an idealistic escape from the cost-of-living crisis. In the…

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