Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and drive growth. Mastering join-in culture The celebrity cameo, celebrity pop-ups and celebrity comments are all compelling ways the launch cycle has evolved across TikTok. CORQ has been logging these, here and here. The bigger picture…
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Beyonce’s TikTok strategy is already a masterclass and everyone in digital should be watching