tiktok business strategy urban decay sezane insights

TikTok content strategy: Urban Decay and Sezane gain millions of views through unexpected endorsements

By Emilie McMeekan - 25 Apr 2025
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Posted by Emilie McMeekan in Strategy

12 months ago

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Aesthetic shifts in men’s fashion Olly Bowman went looking for a cardigan. A fitness, travel and lifestyle creator, he is an Australian living in London who reports on his followers’ recommendations and takes…

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