TikTok content trend: vox pops videos are driving millions of views for creators and brands

Posted by Caroline Edwards in Trends

2 years ago

There’s a new format on TikTok delivering success for brands and creators: vox pops. Not familiar with vox pops? It’s when a creator interviews random members of the public on an array of culturally relevant topics. YouTube (and Tumblr) essentially laid the foundation for most TikTok trends – street style interviews are the latest content…

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