fbpx

TikTok content trend: vox pops videos are driving millions of views for creators and brands

Posted by Caroline Edwards in Trends

10 months ago

There’s a new format on TikTok delivering success for brands and creators: vox pops. Not familiar with vox pops? It’s when a creator interviews random members of the public on an array of culturally relevant topics. YouTube (and Tumblr) essentially laid the foundation for most TikTok trends – street style interviews are the latest content…

Try CORQ. Insights

daily immersion for digital upskilling

  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops

Start my trial