TikTok fashion for winter 2022: Four trends unique to the Middle East that are driving retail sales

Posted by Chloe James in Trends

2 years ago

TikTok is fast becoming the Middle East’s go-to trend source. Since 2021, the app has seen a 100% increase in those using it for discovery — making it every user’s digital personal stylist. A lot of the trends are universal. The #cleangirl aesthetic is just as prevalent in Dubai as London, and when shoppers started…

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