TikTok fashion trends: five content formats consistently driving millions of views for creators and brands

Posted by Caroline Edwards in Trends

6 months ago

From mirror selfies to lookbooks and #ootd (outfit of the day), it seemed as if social media platforms like Instagram and YouTube had seen every way to showcase an outfit – until TikTok came along. On the short-form video app, it’s no secret creators have been coming up with new ways to display their fits and offer…

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