Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Dupe culture Filming yourself holding up an item and saying “Gucci dupe”, or whatever “dupe” it is, is the current TikTok obsession. Alyssa Yasmeen’s toddler’s version was viewed 11.5 million times. Creator Sara’s version also has 11.5 million…
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
