TikTok strategy 2023: Brands tapping into the Kendall Jenner ripple effect and going viral with one size fits all

Posted by Emilie McMeekan in Analysis

1 year ago

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. The Kendall Jenner effect Fascinating insight from Erin Deering, founder of Australian swimwear brand Triangl. In an interview with Mark Bouris she talked about how her influencer strategy was always gifting without obligation. However, when…

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