Selfridges Jellycat Sult Milly Goldsmith Ellie Evelyn Smith

TikTok Takeaways: SULT drives TikTok success by gifting OG YouTubers and sharing their audio review

By Emilie McMeekan - 22 Apr 2026
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Posted by Emilie McMeekan in Strategy

4 weeks ago

A brief rundown of key moments from TikTok over the past seven days, highlighting brand partnerships, channels worth noting and new content formats.  Ellie Evelyn Smith X Jellycat Ellie Evelyn Smith is a creator always on the hunt for new luxury handbags – and she worked with Jellycat at Selfridges on the launch of a…

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