TikTokers are identifying as “nerd girls” and “weird girls”: How can they avoid falling into the “cool girl” branding trap?

By Almha Murphy - 19 Aug 2026
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Posted by Almha Murphy in Analysis

4 weeks ago

Embracing your inner geek is chic. Recently, French TikToker Soleil Vagabonde declared that 2026 is a “huge year for us nerds” to the tune of 41,100 likes. She pointed to The Odyssey and Spider-Man: Brand-New Day, as well as the upcoming releases of The Hunger Games: Sunrise On The Reaping, Dune: Part Three and Avengers:…

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