TikToks are the new selfies when it comes to celebrity encounters, and A-listers are using this trend as a tool for gaining cultural relevance and spiking audience engagement. Celebrity integration into creator content surprises and delights consumers. Music labels, entertainment brands and production studios planning promotional campaigns should consider adopting this strategy to drive social…
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Rise of the liftie: How casual elevator selfies catalysed the re-imagining of photo booth activations