TikTok’s impact on South Korea beauty: Sales of makeup spatulas soar and K-Pop stars define hair trends

Posted by Dahee Chung and Hyemi Na in Trending Influencers

1 year ago

In South Korea, TikTok boasts 7.6 million users – nearly 15% of the population. From June 2021 to June 2022, the number of teenage users surged by 28%, with middle-aged users doubling and users in their 50s increasing by 71%. For Gen Z – who make up the leading demographic of Korean users – TikTok…

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