TikTok’s Project Unicorn wants to turn Middle Eastern creators into entrepreneurs – but locals question the programme

Posted by Chloe James in Analysis

10 months ago

From online merch stores, to makeup lines and podcasts, the mark of a successful content creator has always been linked to whether they can leverage their audience to launch a brand of their own. For a long time, this has rested on the creator – but now TikTok wants to get involved, too. Earlier this…

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