Tokyo 2020: how the Olympics has taken over TikTok via fun and frank content

Posted by Emilie McMeekan in Trends

1 year ago

What do you do when you’ve just won an Olympic gold? Well, Adam Peaty celebrated his breaststroke masterclass by making a TikTok. And just like that we’re off with our OlympicTok deep dive.  As the Olympics’ own TikTok page confirms it’s “The Olympics, like never before”. Delayed a year, with no audiences and hostile locals,…

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