Q1 2025 creator recipes insights

Top 10 most engaging creator recipes of Q1 2025: Nostalgic narration drove views and one creator is winning food

By Dina Zubi - 08 Apr 2025
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Posted by Dina Zubi in Analysis

7 months ago

Comfort recipes dominated the top performing creator recipes from January to March 2025, perhaps unsurprisingly due the British weather. Xiengni Zhou is a master at this cooking style, and featured three times in the top ten cooking posts with dishes inspired by her Chinese heritage. Recipes with a family story or childhood nostalgia engage and…

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