Q1 2025 creator recipes insights

Top 10 most engaging creator recipes of Q1 2025: Nostalgic narration drove views and one creator is winning food

By Dina Zubi - 08 Apr 2025
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Posted by Dina Zubi in Analysis

11 months ago

Comfort recipes dominated the top performing creator recipes from January to March 2025, perhaps unsurprisingly due the British weather. Xiengni Zhou is a master at this cooking style, and featured three times in the top ten cooking posts with dishes inspired by her Chinese heritage. Recipes with a family story or childhood nostalgia engage and…

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