A weekly rundown of the top ten Instagram activations by audience engagement rate. To receive this report as a newsletter, email info@corq.studio.
1. Kim Mann and Atifa Arshad X indē wild / Sephora (68.3% ER)
The duo shared a late-night GURWM on a press trip. The ad has six million views and 516,400 likes.
2. Judith Omoregie X ASOS (10.6% ER)
She discussed Law Roach’s appointment as the brand’s stylist in residence in a Reel with 15,500 views and 1,100 likes.
3. Poppy Ella Heath X Crazy Color CASA (8% ER)
The beauty creator dyed her hair in autumnal shades of red, pink and orange. Her Reel has 530,000 views and 23,400 likes.
4. Paige Ellise X Warner Hotels (7% ER)
Snapshots from her staycation at an adults-only hotel. The Carousel has 2,700 likes.
5. Anaïs Gallagher X Marks & Spencer (6.1% ER)
Gallagher attended the retailer’s first London Fashion Week show and shared the highlights in a Carousel with 27,300 likes.
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6. Lucy O’Rourke and Alexandra Brown X GANNI (5.3% ER)
The pair documented a day in London to celebrate the brand’s collaboration with Hunter. The ad has 399,000 views and 10,100 likes.
7. Melanie Murphy and Jessica Brennan X Universal Pictures (5.2% ER)
A snapshot of the sisters at the Irish premiere of Sense and Sensibility. It has 2,500 likes.
8. Natalie and Laura X Holland & Barrett (4.1% ER)
The sisters made an apple and blackberry pie using almond flour and manuka honey. Their Reel has 39,600 views.
9. Victor Kunda X Burberry (3.8% ER)
A creative Reel of Kunda in a trench coat, following a cloud shaped like the Burberry logo. It has 83,700 views and 9,300 likes.
10. Paul and Phoebe Gillett X Maggi (2.7% ER)
The father-daughter duo shared a skit in which Paul made risotto while acting like Phoebe. It has 154,000 views and 6,200 likes.
By Chloë James, insights correspondent for CORQ.
