Social media – particularly TikTok – has disrupted the fashion cycle and trends are impossible to keep up with. There’s a snowball effect with fashion, where if an It girl supports a look, it quickly becomes a trend. One item can go viral – just see Lyst’s Q3 report – in the blink of an eye…
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Q3 sales prove It girls plus influencer seeding is the ultimate formula for making fashion go viral on TikTok