Tourism board VisitScotland talks influencer strategy and how it racked up 1.5 million Instagram followers through UGC

Posted by Caroline Edwards in Case studies

7 months ago

It’s not every day a tourism board thrives on social media. Then again, not every page offers weekly content of adorable Highland Coos (as part of #Coosday) and the magnificent sights of Scotland, from castles to quaint villages. So how has Scotland’s national tourism organisation VisitScotland reached 1.5 million followers on Instagram? By leveraging user-generated…

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