It’s not every day a tourism board thrives on social media. Then again, not every page offers weekly content of adorable Highland Coos (as part of #Coosday) and the magnificent sights of Scotland, from castles to quaint villages. So how has Scotland’s national tourism organisation VisitScotland reached 1.5 million followers on Instagram? By leveraging user-generated…
Posted by Caroline Edwards in Reports
4 weeks ago
Johnny Depp joins TikTok and gains 8.4 million followers in 72 hours