Trailer culture 2.0: Fan-first release events are driving a wave of “opening act” strategies by entertainment brands

By Emilie McMeekan - 18 Apr 2026
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Posted by Emilie McMeekan in Strategy

1 month ago

Overview Trailer culture is back and it’s the same but different. Sandra Bullock joined Instagram in April 2026, courtesy of an assist from Jennifer Aniston, who posted a Story welcoming her friend to the platform. Her account gained millions of followers. The purpose, after 16 years of demurring? To tease a scene from her eagerly-anticipated…

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