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Tree-planting search engine Ecosia on bigger-picture marketing, tapping into drag culture and K-pop fandom

Posted by Dina Zubi in Case studies

2 weeks ago

Ecosia is a search engine using its ad revenue to plant trees – so far it has planted upwards of 208 million trees in more than 35 countries. CORQ spoke to Elise Jost, the company’s head of social about reaching outside the eco-bubble, becoming a content destination and using pop culture to boost its user…

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