Tree-planting search engine Ecosia on bigger-picture marketing, tapping into drag culture and K-pop fandom

Posted by Dina Zubi in Case studies

2 weeks ago

Ecosia is a search engine using its ad revenue to plant trees – so far it has planted upwards of 208 million trees in more than 35 countries. CORQ spoke to Elise Jost, the company’s head of social about reaching outside the eco-bubble, becoming a content destination and using pop culture to boost its user…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial