Adjacent to #CorporateTok is the ongoing content format where office workers document their five-to-nine routines. This showcases before-work schedules or after-work plans. On TikTok, #5to9 has been tagged in more than 49,000 posts and #5to9afterthe9to5 in 27,200 posts. These are more “realistic” vlogs about how part-time creators fill their days, inspiring people to make the…
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Conde Nast workers’ TikTok and Twitter campaign to unionise proves the power of digital activism