Ariana Grande is hosting a ten-night residency at the O2 in London for her Eternal Sunshine tour from 15 August to 1 September. The tour kicked off in early June in the US, and searches for Eternal Sunshine tour outfits spiked at the end of June and have continued to increase by 1,000% on TikTok….
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The TikTokification effect: #concertoutfit has led to homogeneous styles at musician’s shows