Trend Board: Brands driving UGC through collegiate marketing, from Sides to LoveShackFancy

By Jessica Harris - 27 Feb 2026
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Posted by Jessica Harris in Trend Boards

2 weeks ago

Collegiate marketing is allowing brands to integrate products into student life on campus. Case in point is Sidemen who have embarked on a UK tour of four universities with their Sides food truck. In the US, brands leverage sorority rushes throughout August to connect with first-year students at a culturally significant moment. By engaging with these groups…

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