Getting brands to comment on TikToks is an honourable achievement, but a celebrity comment really takes the cake. Artists such as Joe Jonas are often found in the comments section, delighting and surprising fans. Often these videos are related to the celebrity and mentions them, but sometimes they’re engaging with a viral video. Celebrities, they’re just like us.
From Kylie Jenner detailing her breast augmentation for Rachel Leary to Ed Sheeran’s message on the The Tonight Show with Jimmy Fallon’s clip from an interview with Taylor Swift, chronically online celebs are building a newfound connection with their audiences. Brands amplifying new launches through ambassadors should take note.
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References
- Joe Jonas commenting on Amy Jonas’ video
- Kylie Jenner helping Evie King get a trip to the Maldives
- Charli XCX telling Sammy “ur welcome”
- Ed Sheeran commenting on The Tonight Show with Jimmy Fallon
- Sabrina Carpenter encouraging a fan to wait a bit longer for Man’s Best Friend
- Olivia Rodrigo commenting on Trishi’s makeup look
- Taylor Lautner and Paris Hilton in the comments of Emily Topping’s TikTok
- Hailey Bieber helping Eli Rallo’s brother’s proposal
- Kylie Jenner detailing her breast augmentation for Rachel Leary
What brands can learn from the ways creators are using comments to build communities and boost engagement