Trend Board: Fill my cup – the self-care narrative for seamless product placement in Q1 2026 wellness campaigns

By Caroline Edwards - 07 Sep 2025
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Posted by Caroline Edwards in Trend Boards

4 months ago

An ode to mindful living, the “fill my cup” format sees creators sharing how they take care of themselves. Think of it as being adjacent to the romanticise your life trend. This content is posted either as a vlog or Carousel and the audio tends to be a motivational quote from Kim Kardashian or a…

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