Dave’s announcement The Boy Who Played the Harp will drop on 24 October has led to a TikTok frenzy. Fans are not only joyfully reacting to the news – this is the artist’s first record since 2021 – but analysing the album’s artwork, predicting who will make guest appearances and debating what the focus of the music will be. The Dave fandom is an interesting community, keen to analyse lyrics and consider their meaning. They refer to him as a poet and a literary genius, posting videos of themselves covering his songs and just enjoying them.
Brands should consider how the release of this album will ripple across social. Not only will there be volumes of content from other artists appreciating it and sharing if they appear on it, but lyrics will quickly become trending sounds on TikTok shaping formats as we move into winter.
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