Trend board girl whatever insights

Trend Board: Girl…whatever – the influencer video format showcasing confidence and how brands can use it

By Emilie McMeekan - 19 Oct 2025
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Posted by Emilie McMeekan in Trend Boards

4 months ago

Creators are posting a video of themselves thriving, emblazoned with the text “Girl…whatever”, soundtracked to Charli XCX’s 2013 track You (Ha Ha Ha!). These videos are all about confidence and receiving millions of views. This trend is also an interesting highkey nonchalance hybrid – both shrugging off detractors as well as showing off. “Girl…whatever” has…

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