Trend Board: Half of UK journalists have less than 5K followers on social, but these reporters are gaining traction

By Caroline Edwards - 22 May 2026
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Posted by Caroline Edwards in Trend Boards

2 weeks ago

Nearly half of UK-based journalists have less than 5,000 followers on Instagram, TikTok or YouTube. This is according to journalist Sophia Smith Galer’s social media consultancy Viralect, which analysed a sample of 526 writers. 0.6% of journalists have more than 20,000 followers across all three platforms. Pew Research’s 2025 study of US adults on TikTok…

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