Trend Board: Hero fatigue subsides as fans dress up on-theme for summer’s blockbuster releases

By Rufaro Chiswo - 23 Jul 2026
View Insight

Posted by Rufaro Chiswo in Trend Boards

4 weeks ago

Universal Pictures’ The Odyssey and Sony Pictures’ highly anticipated Spider-Man: Brand New Day have sparked a nerdy, fanatical summer. Creators are immersing themselves in the worlds of these large-scale blockbusters by dressing up for their trips to the cinema. “The Odyssey outfits” has over 200,000 searches on TikTok, while “Spider-Man outfit inspo” is also picking…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go