Damson Madder coats 2025 trend board

Trend Board: How influencer styling of Damson Madder’s autumn coats led to a shopper waitlist of 13,000

By Caroline Edwards - 07 Sep 2025
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Posted by Caroline Edwards in Trend Boards

9 months ago

Since launching in April 2020, British fashion label Damson Madder has been a staple in creators’ wardrobes. Now, two of its autumn coats have gone viral and the Reversible Jerry Crop Trench Coat has a waitlist of more than 13,000 people – it doesn’t get shipped until November. The Liu Shower Resistant Raincoat is also…

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