Trend Board: Inside the shopping format “Things I would put on my Christmas list if I didn’t already have them”

Most recent

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  Trend Boards

  Trend Board: The “skinification” of body care and a growing consumer interest in multi-step body routines
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  Strategy

  TikTok content strategy: How fashion creators are convincing luxury consumers Chanel is officially back
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  Analysis

  Analysis in brief: Creators are launching “back to basics” series to guide consumers through choice overload
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  Trend Boards

  Trend Board: Football’s highs and lows and fans’ appetite for content about the emotional rollercoaster of the game
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  Strategy

  Rise of the art school girlie: A vibe shift as cultural literacy becomes a TikTok flex and fashion moves to individualism
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  Analysis

  Analysis in brief: Inside Apple’s revamped, Neo-focused surreal TikTok strategy featuring ASMR and viral sounds