Trend Board: Oakley’s resurgence is driven by influencers’ sporty styles and gorpcore aesthetic, where style meets function

By Rufaro Chiswo - 03 Aug 2026
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Posted by Rufaro Chiswo in Trend Boards

2 weeks ago

The trending sunglasses of the summer are sporty-style running sunglasses, which have brought Oakley back into the spotlight. Style icons seen sporting the eyewear brand include Jacob Elordi. Google searches show a steady rise and a 20% boost in searches over the last year for the brand, and demand for Oakley sunglasses has risen by 40%…

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