pink pilates princess TikTok trend

Trend Board: Pink Pilates princess aesthetic is a longer-term bet for brands to drive athleisure sales

By Caroline Edwards - 24 Sep 2025
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Posted by Caroline Edwards in Trend Boards

8 months ago

The pink Pilates princess aesthetic consists of wearing pale pink athleisure sets with pink workout accessories, drinking matcha and embracing girlhood and wellness. It’s cute yet practical. Beauty creator Olivia Yang was one of the aesthetic’s early adopters on TikTok. Although the pink Pilates princess trend peaked in December 2024, it has not passed suggesting…

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