Trend Board: Pop-up libraries are pushing the revived interest in literature and giving back to communities

By Rufaro Chiswo - 21 Jul 2026
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Posted by Rufaro Chiswo in Trend Boards

4 weeks ago

There has been gradual reinvestment in libraries, as led by Gen Z. For the first time in five years, Google searches for “library” have spiked significantly. On TikTok, demand for a “library card” currently sits at 2.72 million and has grown by 53% between 20 and 21 July.  Brands are finding ways of connecting with…

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