Trend Board: Rare Aesthetic – the nostalgic Carousel format driven by cultural and relatable moments

By Emilie McMeekan - 18 Sep 2025
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Posted by Emilie McMeekan in Trend Boards

9 months ago

TikTok creators are making Carousel content titled “Rare Aesthetic” to describe specific situations that have cultural resonance; nostalgic moments that are universal but not usually highlighted. This could mean anything from “Rare Aesthetic: Doing homework before class”, to “Rare Aesthetic: Accidental screenshots you took in 2016-18”. All with deliberately bad, reportage-style pictures for added authenticity….

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