Trend Board: Slogan T-shirt searches are up 5,000% year-on-year as the graphic look takes over

By Emilie McMeekan - 04 Sep 2026
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Posted by Emilie McMeekan in Trend Boards

1 month ago

Kitschy branding, saucy one-liners and clashing colourways: the return of graphic T-shirts signifies a sort of cultural cheekiness and casual fun that owes more to the Brat era than the whimsical-led half of 2026. #GraphicTees has accumulated more than 606,000 posts on TikTok and appears on 3.3 million posts on Instagram. The revival points to…

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