snack challenge TikTok trend

Trend Board: Snack Challenge – how the format is evolving to connect with families in the run-up to Christmas

By Caroline Edwards - 13 Oct 2025
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Posted by Caroline Edwards in Trend Boards

7 months ago

Snack and film night challenges are trending on TikTok in the run-up to Halloween and Christmas. This is not a new format – it has also been adapted for date night content via the meal roulette challenge (often filmed at Marks & Spencer). However, this ongoing challenge continues to rack up views and has staying…

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