Zara Larsson’s Y2K makeup is taking over TikTok with creators sharing transition videos soundtracked to her most popular songs as well as tutorials for replicating her aesthetic. The look features statement colourful eyes embellished with rhinestones and glitter to reflect the vibrant energy of her Midnight Sun era. This is an early indication of what brands can expect…
Zara Pre-Owned could prove resale is shorthand for greenwashing – unless Zara invests in making this part of its customer culture