Trend board images holic insights

Trend Board: The -holic format promotes creators’ lifestyle obsessions from daydreaming to matcha

By Emilie McMeekan - 28 Oct 2025
View Insight

Posted by Emilie McMeekan in Trend Boards

9 months ago

Creators are using TikTok to show what they are “addicted” to – and it’s everything from matcha to daydreaming or posting aesthetic pictures. Using a snippet from the song Sir, This Is A Cutthroat Fashion by Her Words Kill, they are posting videos showing themselves repeatedly doing the thing, overlaid with the text “Aestheticoholic” or…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go