There’s already a Pottertok trend in 2026. Creators are dramatically donning capes, blankets or just acknowledging that in flowing coats they tend to walk through life like Professor Snape strides through Hogwarts. The audio is, of course, Alan Rickman imperiously intoning: “There will be no foolish wand waving or silly incantations in this class”. As…
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Hugely successful TikTok shopping experience is boon to brands, creators and users alike but it comes at a price