The “sudoku packing” method is gaining attention as a minimalist approach to travel styling, especially as spring and summer travel come into focus. Popularised by Natalie Shaquer, whose post hit 4.8 million views, and Jean Wang, whose Reel has 2.6 million views, the concept centres on a simple 3×3 grid of clothing – nine pieces…
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Lydia Millen swapping Hermès for Mulberry signals a wider shift in creator-led consumer behaviour